Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

In this Thursday, October 5, 2017 photo, Chile's singer-songwriter Mon Laferte performs in concert at the Auditorio Nacional in Mexico City. The 34-year-old artist, who just received five Latin Grammy nominations, performed three sold-out concerts at the National Auditorium, on consecutive evenings, beginning Thursday. (Photo by Eduardo Verdugo/AP Photo)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

South African singer and songwriter Tyla poses with the award for Best Afrobeats for “Water” during the 2024 MTV Video Music Awards in Elmont, New York, U.S., September 11, 2024. (Photo by Andrew Kelly/Reuters)

British singer-songwriter Raye (L) during The BRIT Awards 2021 at The O2 Arena on May 11, 2021 in London, England. (Photo by JMEnternational/JMEnternational for Brit Awards/Getty Images)