While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A bride gets her make-up done before the start of a mass marriage ceremony in Kolkata, India, February 14, 2016. A total of 150 tribal Hindu, Muslim and Christian couples from various villages across the state took their wedding vows on Sunday during the day-long mass marriage ceremony organised by a social organisation, the organisers said. (Photo by Rupak De Chowdhuri/Reuters)

A man lays in front of a tank in the entrance to Istanbul's Ataturk airport, early Saturday, July 16, 2016. Members of Turkey's armed forces said they had taken control of the country, but Turkish officials said the coup attempt had been repelled early Saturday morning in a night of violence, according to state-run media. (Photo by Ismail Coskun/IHA via AP Photo)

A dirty thunderstorm occurs over Mount Sakurajima as the volcano erupts violently at 12:03 am on July 26, 2016 in Tarumizu, Kagoshima, Japan. The eruption occurred at the mountain's Showa crater. This is the first time that the active volcano in southern Kyushu has spewed out a smokestack that high since an eruption on August 18, 2013, according to the Kagoshima Meteorological Office. (Photo by The Asahi Shimbun via Getty Images)

A Japanese white-eye is seen on a branch of cherry blossoms at Kyoto Imperial Palace on March 26, 2010 in Kyoto, Japan. (Photo by Akihiro I/Getty Images)

A man stands next to his giant pumpkins as he waits for them to be weighed in at the 34th Annual Safeway World Championship Pumpkin Weigh-Off October 8, 2007 in Half Moon Bay, California. (Photo by Justin Sullivan/Getty Images)

In this photo provided by Skydive Chicago, escape artist Anthony Martin falls while handcuffed and locked inside a box after being dropped from an airplane over Ottawa, Ill., Tuesday, August 6, 2013. (Photo by Joe Silva/AP Photo/Courtesy of Skydive Chicago)

A hot air balloon flies close to the ground in the Jezreel Valley in northern Israel during an international hot air balloon festival October 14, 2014. (Photo by Nir Elias/Reuters)