While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

Recycling artist Nicolas Gomez checks the strings of a cello he has made out of an oil barrel for the Orchestra of Recycled Instruments of Cateura, in Cateura, Paraguay February 13, 2015. Saudi Arabia's oil exports have risen in February in response to stronger demand from customers. As OPEC's top producer battles for market share Reuters photographers around the globe have been photographing oil barrels to document how they are utilised once the fuel has been used. (Photo by Jorge Adorno/Reuters)

The Mercedes-Benz F015 Luxury in Motion autonomous concept car is shown on stage during the 2015 International Consumer Electronics Show (CES) in Las Vegas, Nevada January 5, 2015. (Photo by Steve Marcus/Reuters)

Protesters wear masks, the left in the colors of the Kenyan national flag, as they join others carrying mock coffins and red-painted crosses, symbolizing the blood of the 28 non-Muslims singled out and killed in the recent attack on a bus in Mandera by Somali militant group al-Shabab, outside government offices in downtown Nairobi, Kenya Tuesday, November 25, 2014. (Photo by Ben Curtis/AP Photo)

Liu Yang, China's first female astronaut, waves during a departure ceremony at Jiuquan Satellite Launch Center, on June 16, 2012. (Photo by Jason Lee/Reuters via The Atlantic)

A sales woman of a fish shop shows king crabs to a customer and negotiates the price in Noryangjin Fish Market is seen on August 1, 2015 in Seoul, South Korea. Noryangjin Fish Market was established in 1927 as Gyeongseong Susan in Jung-gu near Seoul Station and moved to its current location in 1971. (Photo by Shin Woong-jae/The Washington Post)

Contestants of a tourism beauty pageant balance eggs on their collarbones as they cruise along the Yellow River in Jiyuan, Henan province, China, June 22, 2015. The contestants believe that if they are slim enough, their collarbones will allow them to balance the eggs securely on their bodies. (Photo by Reuters/Stringer)