To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Music fans arrive in the mud and the rain at the Glastonbury Festival site at Worthy Farm, Pilton on June 22, 2011 in Glastonbury, England. Heavy rain and mud greeted music fans as the gates to the five-day festival opened to the public this morning. This year the festival will feature headline acts U2, Coldplay and Beyonce. The festival, which started in 1970 when several hundred hippies paid 1 GBP to watch Marc Bolan, has grown into Europe's largest music festival attracting more than 175,000 people over five days. (Photo by Matt Cardy/Getty Images)

The artwork of Giant Horse Aboriginal rock art galleries in the Quinkan Country is seen on June 19, 2011 in Laura, Australia. The ancient aboriginal rock art in this region is some of the largest and oldest in the world, dating back over 15,000 years. Paintings, stencil art and engravings cover thelands traditionally home to the Kuku, Yalanji, Guugu Yimithirr and Kuku Thaypan people. As a UNESCO-identified top 10 rock art site in the world, international travelers visit the area to learn and understand the aboriginal culture through the artwork. (Photo by Mark Kolbe/Getty Images)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)