Mom dressed as Santa and a boy dressed as Santa's helper posing under the water in the pool on December 15, 2016 in Odessa, Ukraine. (Photo by Andrey Nekrasov/Barcroft Images)

Adriana Lima seen backstage ahead of the Versace show during Milan Fashion Week Spring/Summer 2017 on September 23, 2016 in Milan, Italy. (Photo by Tristan Fewings/Getty Images)

Gun enthusiasts look over Smith & Wesson pistols at the NRA Annual Meetings & Exhibits on May 21, 2016 in Louisville, Kentucky. About 80,000 visitors are expected to attend the three-day event. (Photo by Scott Olson/Getty Images)

Long shadows are cast by players as Mitch Wallis of the Bulldogs passes the ball during the 2016 AFL Round 08 match between the Melbourne Demons and the Western Bulldogs at the Melbourne Cricket Ground, Melbourne on May 15, 2016. (Photo by Scott Barbour/AFL Media/Getty Images)

(L-R) Singers Kristal Lyndriette, Ashley Williams, Shyann Roberts, Brienna DeVlugt and Gabby Carreiro of June's Diary attend the 2016 BET Awards at the Microsoft Theater on June 26, 2016 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images)

A kingfisher dives into the leafy water of the River Alde near Rendham, Suffolk in the second decade of November 2022 and catches two fish. Kingfishers must be able to see the fish they want to catch before making their dive, so for this bird to be successful when leaves covered the surface of the water shows its true skill for survival. (Photo by Ivor Ottley/Animal News Agency)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.