To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A visitor poses behind the artwork “Convergence” by artist Masarrat Fatima M Sulaimani and curated by Samar Kamel at the World Art Dubai fair at the Dubai World Trade Centre in the Gulf Emirate of Dubai, United Arab Emirates, 08 October 2020. Around 2,000 art pieces are displaying at the sixth edition of the World Art Dubai fair which is running from 08 to 10 October 2020. (Photo by Ali Haider/EPA/EFE)

Wild Thang, a Pekingese competing in the 2023 World’s Ugliest Dog Contest sits in the waiting kennel before the start of the annual World's Ugliest Dog contest at the Sonoma-Marin Fair in Petaluma, California, on June 23, 2023. Scooter was the winner of the 2023 World’s Ugliest Dog Competition. (Photo by Philip Pacheco/AFP Photo)

A cosplayer uses moving stairs during the first public day of the world's largest computer games fair Gamescom in Cologne, Germany August 23, 2017. (Photo by Wolfgang Rattay/Reuters)

A robot Ecce by the Robot studio is pictured at the world's largest industrial technology fair, the Hannover Messe, in Hanover April 13, 2015. (Photo by Wolfgang Rattay/Reuters)

Mario Huettenhofer, chief of the German company 3D Fab, presents his own face as 3d print during the international fairs FabCon 3.D and Rapid.Tech in Erfurt, Germany, Thursday, May 15, 2014. 130 exhibitors from all over the world present the entire world of 3D printing. The trade fairs are accompanied by specialist programs featuring 80 scientists, practitioners and trend analysts from ten countries, who will explain the latest findings, trends and applications for additive processes in industry and for 3D printing in the private sector to newcomers, experts and consumers alike. (Photo by Jens Meyer/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.