Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

“Haile Selassie I (23 July 1892 – 27 August 1975), born Tafari Makonnen, was Ethiopia's regent from 1916 to 1930 and Emperor of Ethiopia from 1930 to 1974. The heir to a dynasty that traced its origins to the 13th century, and from there by tradition back to King Solomon and Queen Makeda, Empress of Axum, known in the Abrahamic tradition as the Queen of Sheba. Haile Selassie is a defining figure in both Ethiopian and African history.

Haile Selassie is revered as the returned Messiah of the Bible, God incarnate, among the Rastafari movement, the number of followers of which is estimated between 200,000 and 800,000. Begun in Jamaica in the 1930s, the Rastafari movement perceives Haile Selassie as a messianic figure who will lead a future golden age of eternal peace, righteousness, and prosperity. He himself remained an Ethiopian Orthodox Christian throughout his life”. – Wikipedia

Photo: Negusa Negasti, Emperor of Ethiopia Haile Selassie I, known as “Lord of Lords”, “The Conquering Lion of the tribe of Judah”, “Light of the world”, “Elect of God”, in full ceremonial regalia following his coronation. (Photo by Hulton Archive/Getty Images)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.