A protester poses for photos next to a burning police vehicle in Los Angeles, Saturday, May 30, 2020, during a demonstration over the death of George Floyd. a black man who was killed in police custody in Minneapolis on May 25. (Photo by Ringo H.W. Chiu/AP Photo)

Poland's Adrian Meronk, left, celebrates with his partner Melania Bobrowicz during the Australian Open golf championship at Victoria golf course in Melbourne, Australia, Sunday, December 4, 2022. (Photo by Asanka Brendon Ratnayake/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

Demonstrators wear skull masks during an anti government protest, as Chile's President Michelle Bachelet delivers a speech inside the National Congress, in Valparaiso city, Chile May 21, 2016. (Photo by Ivan Alvarado/Reuters)

U.S. Corporal Stanley Suski, left, and Miss Tamako, a Geisha girl, whirl a bit of Jitterbug, in a bar, in Tokyo, Japan, on October 1, 1945. (Photo by AP Photo)

A little boy shouts “Earthquake!” during a shouting contest, part of the annual evacuation drill on the National Disaster Prevention Day on September 1, 1986. The contest was aimed at teaching youngsters the importance of telling neighbors quickly and loudly of a disaster when it hits. The drill is annually conducted through out the country on the day marking the anniversary of the Great Kanto Earthquake that hit the Japanese capital and its vicinity on September 1, 1923, killing more than 104,000 people. (Photo by Sadayuki Mikami/AP Photo)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)