A picture taken on March 16, 2017 shows women dressed up as mermaids posing by a pool at a mermaid training school in Moscow. Russian women who have dreamt of becoming a mermaid since their youngest years, start turning their fantasies into reality with a new type of fitness – mermaid swimming. (Photo by Natalia Kolesnikova/AFP Photo)

A visitor tries out Lenovo augmented reality glasses with the Star Wars Jedi Challenges during the Mobile World Congress in Barcelona, Spain, February 26, 2018. The Mobile World Congress, the world' s biggest mobile fair, is held in Barcelona from February 26 to March 1. (Photo by Yves Herman/Reuters)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

English reality television personality and country music singer Megan Elizabeth McKenna is seen at Soho House on May 24, 2018 in London, United Kingdom. (Photo by Splash News and Pictures)

(L-R) Diana, Renata, Marina, Sveta and Anastasia of the Showtime reality show “Russian Dolls” visit “The Chaunce Hayden Show” on GFQ Network at Sapphire New York on August 17, 2011 in New York City. (Photo by Theo Wargo/Getty Images)

UK Love Island star Lucie Donlan, 24, goes from appearing on reality TV to treading the boards – as she poses barefoot with a skateboard in California in the first decade of May 2022. (Photo by Instagram)

New York Yankees' Domingo Germán, center, is doused by teammates after he pitched a perfect game against the Oakland Athletics in a baseball game in Oakland, Calif., Wednesday, June 28, 2023. The Yankees won 11-0. (Photo by Godofredo A. Vásquez/AP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.