Revellers celebrate the start of the carnival season, a season of controlled raucous fun that reaches a climax during the days before Ash Wednesday and the start of Lent, at 11.11 am in Cologne, Germany, November 11, 2016. (Photo by Wolfgang Rattay/Reuters)

Gold medallist Kayla DiCello of the U.S. celebrates on the podium after winning the women's all-around final alongside silver medallist Brazil's Flavia Saraiva and bronze medallist Jordan Chiles of the U.S. at the Pan Am Games in Santiago, Chile on October 23, 2023. (Photo by Agustin Marcarian/Reuters)

A cheerleader jumps for joy before the start of the Pan-Am Games in Santiago, Chile on October 31, 2023. Thousands of athletes from across the Americas are competing before the Paris Games next year. The International Olympic Committee recognised cheerleading as an Olympic sport in 2021. (Photo by Dylan Martinez/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.