A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Aliana Alexis of Haiti stands on the concrete slab of what is left of her home after destruction from Hurricane Dorian in an area called “The Mud” at Marsh Harbour in Great Abaco Island, Bahamas on September 5, 2019. Hurricane Dorian lashed the Carolinas with driving rain and fierce winds as it neared the US east coast Thursday after devastating the Bahamas and killing at least 20 people. (Photo by Al Diaz/Zuma Press via AFP Photo)

Natalie Duran, wearing a mask and dressed as Catwoman, climbs on street lights in SoHo as the city continues Phase 4 of re-opening following restrictions imposed to slow the spread of coronavirus on July 25, 2020 in New York City. The fourth phase allows outdoor arts and entertainment, sporting events without fans and media production. (Photo by Alexi Rosenfeld/Getty Images)

Ana Louzi and Junio Enriuque dance for a video during sunrise from SUMMIT One Vanderbilt on World Photography Day on August 19, 2022 in New York City. Summit One Vanderbilt opened the 1000-foot observation beginning at 5 AM to allow ticketed members of the general public and photo enthusiasts to see sunrise from the elevated altitude. World Photography Day is an “annual, worldwide celebration of the art, craft, science and history of photography” according to their website. (Photo by Alexi Rosenfeld/Getty Images)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.