Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Participants prepare backstage before the 5th “Strongo Cup” open amateur bodybuilding tournament at the State Opera and Ballet Theatre in Russia's Siberian city of Krasnoyarsk, November 1, 2014. Participants from all over Russia took part in the tournament competing in bodybuilding, body fitness and bikini fitness disciplines. (Photo by Ilya Naymushin/Reuters)

Partipants vie for the ball during the 11th Mud Olympics held at the North Sea coast in Brunsbuettel, Germany, July 11, 2015. Amateur athletes have competed in several disciplines at the Mud Olympics since 2004. (Photo by Axel Heimken/EPA)