For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Jo-Anne McArthur’s book of photographs puts the spotlight on ethics of zoos around the world. Accompanied by essays by Born Free Foundation’s Virginia McKenna and philosopher Lori Gruen, the images and stories are also shared online through “A Year of Captivity”. Here: Asian Elephant, Denmark, 2016. (Photo by Jo-Anne McArthur/Born Free Foundation/The Guardian)

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

People protest at the Boston Free Speech Rally in Boston, USA on August 19. 2017. With the Boston Free Speech rally was closed to the media (despite the Boston Common being a public space), a lot of the media’s coverage centred on the tensions within the larger counter-protest. (Photo by Stephanie Keith/Reuters)

To the woman presented a flower in Sevastopol, Ukraine, on March 8, 2013. Activists presented this day on the street free 155 tulips to women. The police tried to arrest activists for illegal trade as couldn't believe in free distribution of flowers. (Photo by Sergey Anashkevitch)

People dressed in underwear run into a store to pick free clothes during a promotional event starting the summer sale at an outlet of the Desigual clothing retailer in Berlin, June 20, 2014. Desigual treated the first 100 customers with a free outfit if they stripped down to their underwear for the first day of the outlet's summer sale. (Photo by Thomas Peter/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A model composes herself during the Ukrainian Fashion Week 2020-2021 at the Mystetskyi Arsenal National Art and Culture Museum Complex on February 4, 2020. (Photo by Irynka Hromotska/Radio Free Europe/Radio Liberty)