Cast membe, Japanese actress Aoi Yamada poses during a photocall for the film “Perfect Days” during the 76th edition of the Cannes Film Festival in Cannes, southern France, on May 26, 2023. (Photo by Gonzalo Fuentes/Reuters)

Cast members Rebecca Ferguson and Mariela Garriga attend the premiere of the film “Mission: Impossible – Dead Reckoning Part One”, in New York City, New York, U.S., July 10, 2023. (Photo by Amr Alfiky/Reuters)

Dutch actress, dancer and model Lotte Verbeek and the cast of “The Book Of Vision” recreate the pinnacle scene from the movie during the 77th Venice Film Festival at on September 03, 2020 in Venice, Italy. (Photo by Yara Nardi/Reuters)

Cast member Keri Russell attends the premiere of “Star Wars: The Rise of Skywalker” in Los Angeles, California, U.S. December 16, 2019. (Photo by Phil McCarten/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.