In this Tuesday, February 11, 2014, photo, a trained monkey, that makes a living for her Pakistani owner by performing to a crowd in public and private places, sits held by a leash, in Rawalpindi, Pakistan. For Pakistanis who raise and train the monkeys they are an important source of income in an impoverished country, and they form a strong bond with the animals. The monkeys are usually captured in the wild when they are babies and then trained. A trained monkey can fetch 20,000 to 30,000 rupees ($190 to $285). (Photo by Muhammed Muheisen/Associated Press)

Nose to Nose; Human/Nature winner. “Doug Gimesy was documenting work at the Joey and Bat Sanctuary near Melbourne when he met a wombat (Vombatus ursinus) whose mother had been killed by a car. Gimesy watched as a young veterinary student bottle-fed the orphaned joey, then touched her nose to the joey’s in a tender moment of interspecies bonding”. (Photo by Doug Gimesy/BigPicture)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.