To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An inmate (L) tends to a fellow prisoner while performing ear candling during an alternative therapy session as part of the ACUDA programme, at a complex of ten prisons in Porto Velho, Rondonia State, Brazil, August 27, 2015. Ear candling, which involves inserting a hollow cone-shaped device into the ear canal and lighting the exposed end, is believed by practitioners to draw out earwax. According to ACUDA the therapy is beneficial for the inmates' emotional health. (Photo by Nacho Doce/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Guests spend the night in the beach bar so called club of the visionairs in the early morning hours of August 21, 2011 in Berlin, Germany. Berlin, which is among Europe's most popular travel destinations, is crisscrossed with canals and rivers over which lead a total of 564 bridges. The city's ample access to water has encouraged many bar and restaurant owners to create beach atmosphere as a growing summer day- and nightlife institution. (Photo by Carsten Koall/Getty Images)