This photo provided by Running Press and Quarto, Inc. shows Feline Fox from the book, “Cats in Hats”, published by Running Press. The book released on March 24, 2015. (Photo by Liz Coleman/Running Press/Quarto, Inc. via AP Photo)

Steve McCurry has been a one of the most iconic voices in contemporary photography for more than 30 years, with scores of magazine and book covers, over a dozen books, and countless exhibitions around the world to his name.

Swiss pilot Bertrand Piccard prepares for a test flight of the solar-powered Solar Impulse 2 experimental aircraft in Payerne November 13, 2014. The aircraft, weighing 2.4 tons with a wingspan of 72 meters, is fitted with more than 17,000 solar cells. An attempt to fly around the world in stages using only solar energy will be made in 2015. (Photo by Ruben Sprich/Reuters)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

Colorado Gov. John Hickenlooper shows off his socks--one with Democratic presidential candidate Bernie Sanders and the other with Republican candidate Donald Trump – before entering his former brewpub for a book signing event to mark the release of his autobiography Thursday, May 26, 2016, in Denver. Hickenlooper, who is term-limited, is doing book talk rounds this week, reviving speculation that he is positioning himself to join Hillary Clinton's presidential campaign ticket. (Photo by David Zalubowski/AP Photo)

Very impressive, the RGB Colorspace Atlas is a beautiful picture book by American artist Tauba Auerbach. The book displays the full RGB gradient in 3,632 pages.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.