To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A reveller dressed up as Austrian drag queen and 2014 Eurovision song contest winner Conchita Wurst takes part in New Year's celebrations in Coin, near Malaga, southern Spain, early January 1, 2015. Villagers and revellers dressed up in funny costumes to take part in the New Year's celebration. (Photo by Jon Nazca/Reuters)

People protest getting evicted from land designated for a Petrobras refinery, at a settlement coined the “First of May Refugee Camp”, referring to the date people moved here and set up tents and shacks to live in during the new coronavirus pandemic in Itaguai, Rio de Janeiro state, Brazil, Thursday, July 1, 2021. (Photo by Silvia Izquierdo/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.