Ricardo Azevedo rides his Honda NX 200 motorbike, which he converted to be powered by water, in Salto, northwest of Sao Paulo, Brazil, August 6, 2015. The Sao Paulo civil servant built the motorbike, which can cover up to 500 kilometres (311 miles) fuelled by just one litre of water. Dubbed “Moto Power H2O” the bike is powered by the process of electrolysis, which breaks the water molecule down into its constituent elements. (Photo by Nacho Doce/Reuters)

Gisele Marie, a Muslim woman and professional heavy metal musician, plays her Gibson Flying V electric guitar during a concert in Sao Paulo December 16, 2014. Based in Sao Paulo, Marie, 42, is the granddaughter of German Catholics, and converted to Islam several months after her father passed away in 2009. Marie, who wears the Burka, has been fronting her brothers' heavy metal band “Spectrus” since 2012. (Photo by Nacho Doce/Reuters)

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.