Visitors are seen inside a newly opened bookstore in Chongqing, China on January 29, 2019. Covering an area of 1,400 square meters, the Zhongshuge Bookstore in Chongqing attracts readers with its creative decor. (Photo by Reuters/China Stringer Network)

Lauren Metzler, founder of Sydney Mermaids, prepares for a swim at Manly Cove Beach in Sydney, Australia, Thursday, May 26, 2022. There is a strong need, especially after COVID-related lockdowns, to simply play and enjoy creativity, Metzler says. (Photo by Mark Baker/AP Photo)

A security officer looks at a scanning screen for checking passengers' temperature at the Istanbul Airport in Istanbul, Turkey, on June 9, 2020. Technology and innovation will top the precautions of Turkey's biggest airport Istanbul Airport against the COVID-19 in the post-pandemic era, according to the management of the airport. The management on June 9 presented their final preparations and measures taken against coronavirus while Turkish airline companies are preparing to resume their international operations the next day. (Photo by Yasin Akgul/Xinhua News Agency via Getty Images)

Aerialists Luka Owen and Daniel Connor perform with a Fork Lift Truck to mark the handover of the former Daimler Car Factory to Imagineer by the Wigley Group on April 14, 2021 in Coventry, England. The building will include a sound recording studio and edit suite, as well as a Sprung Dance Floor and Vertical Dance Wall. As well as providing a home for Imagineer’s innovative education and training programmes aimed at young people and people with disabilities. (Photo by Darren Staples/Getty Images)

The Air2 (Air Squared) floating Bluetooth speaker from Axxess CE is displayed at CES Unveiled, the opening event for the media preview days at the 2015 Consumer Electronics Show, January 4, 2015 in Las Vegas, Nevada. The speaker which levitates over its own base is one of the winners for the CES Innovation Awards and is patent pending. (Photo by Robyn Beck/AFP Photo)

As national soccer teams and the photographers who have been covering them start to trickle home from the Brazil World Cup, it’s time to revisit the “On the Sidelines” project. This Reuters Pictures project was billed as a chance for photographers to share “their own quirky and creative view of the World Cup”. Photo: People watch from outside as a dancer performs inside a bar in Porto Alegre June 21, 2014. In a project called “On The Sidelines” Reuters photographers share pictures showing their own quirky and creative view of the 2014 World Cup in Brazil. (Photo by Marko Djurica/Reuters)

A photographer has captured the bizarre beauty of sphynx cats in a series of intriguing portraits. Creative Alicia Rius snapped them from different angles showing off their unusual flesh, colourings and bones. In the images the cats can be seen curiously playing, observing their surroundings and even grooming themselves. (Photo by Alicia Rius/Caters News)

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.