For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.

Israeli fashion design student from the Shenkar College of Engineering and Design Danit Peleg (R) assists a fashion blogger to wear an outfit from her graduate collection during a conference on 3-D printing in Tel Aviv, Israel September 3, 2015. Peleg, 27, says she spent over 2000 hours to create her graduate collection which is made solely from home 3-D printers. International fashion bloggers, taking part in a project supported by “Stand With Us Israel fellowship”, a non-profit organisation, attended the conference and tried on Peleg's clothing before listening to her talk about her collection. (Photo by Nir Elias/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Descendants of American Southerners Wearing Confederate-era dresses and uniforms dance during a party to celebrate the 150th anniversary of the end of the American Civil War in Santa Barbara d'Oeste, Brazil, Sunday, April 26, 2015. For many of the residents of Santa Barbara d'Oeste and neighboring Americana, in Brazil's southeastern Sao Paulo state, having Confederate ancestry is a point of pride and is celebrated in high style at the annual “Festa dos Confederados”, or “Confederates Party” in Portuguese. (Photo by Andre Penner/AP Photo)

Senator Barack Obama (D-IL) (R) stands in front of Senator Hillary Clinton (D-NY) as they arrive for U.S. President George W. Bush's annual State of the Union speech to a joint session of Congress at the U.S. Capitol in Washington in this January 23, 2007 file photo. Hillary Clinton announced her second run for the presidency on April 12, 2015 starting her campaign as the Democrats' best hope of fending off a crowded field of lesser-known Republican rivals and retaining the White House. (Photo by Larry Downing/Reuters)