To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Senator Barack Obama (D-IL) (R) stands in front of Senator Hillary Clinton (D-NY) as they arrive for U.S. President George W. Bush's annual State of the Union speech to a joint session of Congress at the U.S. Capitol in Washington in this January 23, 2007 file photo. Hillary Clinton announced her second run for the presidency on April 12, 2015 starting her campaign as the Democrats' best hope of fending off a crowded field of lesser-known Republican rivals and retaining the White House. (Photo by Larry Downing/Reuters)

Descendants of American Southerners Wearing Confederate-era dresses and uniforms dance during a party to celebrate the 150th anniversary of the end of the American Civil War in Santa Barbara d'Oeste, Brazil, Sunday, April 26, 2015. For many of the residents of Santa Barbara d'Oeste and neighboring Americana, in Brazil's southeastern Sao Paulo state, having Confederate ancestry is a point of pride and is celebrated in high style at the annual “Festa dos Confederados”, or “Confederates Party” in Portuguese. (Photo by Andre Penner/AP Photo)