While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Cast member Dan Stevens points at Kathryn Newton's heels as they attend a premiere for the film “Abigail” in Los Angeles, California on April 18, 2024. (Photo by Mario Anzuoni/Reuters)

A girl shows off her elaborate outfit at the West Side Hallo Fest, a Halloween festival in Bucharest, Romania, Saturday, October 27, 2023. Tens of thousands streamed last weekend to Bucharest's Angels' Island peninsula for what was the biggest Halloween festival in the Eastern European nation since the fall of Communism. (Photo by Vadim Ghirda/AP Photo)

Miu Miu, a Chihuahua, poses at the pre-Westminster Fashion Show at Hotel Pennsylvania ahead of next week's Westminster Kennel Club Dog Show on February 10, 2012 in New York City. (Photo by Michael Nagle/Getty Images)

A member of Viradouro samba school performs during the first night of Rio's Carnival parade at the Sambadrome Marques de Sapucai in Rio de Janeiro, Brazil on April 22, 2022. (Photo by Carl de Souza/AFP Photo)

A four-week old southern three-banded armadillo (Tolypeutes matacus) is rolled up into a ball next to its mother in the tropical house of Budapest Zoo in Budapest, Hungary on May 3, 2019. The South American insect-eating mammal and its close relative, the Brasilian three-banded armadillo (Tolypeutes tricinctus) are the only two species of armadillos capable of rolling into a complete ball to defend themselves when feeling threatened. (Photo by Attila Kovács/EPA/EFE)

Nice's Youcef Atal, left, and PSG's Juan Bernat challenge for the ball during the French League One soccer match between Paris Saint-Germain and Nice at the Parc des Princes stadium in Paris, France, Saturday, May 4, 2019. (Photo by Christophe Ena/AP Photo)

Elizabeth Nicolaou, a final year student with the Royal Academy of Dance, strikes a pose on April 28, 2022 near the Cutty Sark ship in Greenwich, London ahead of International Dance Day. First celebrated in 1982, International Dance Day has taken place every year since in anniversary celebration of the birth of Jean-Georges Noverre (1727-1810), considered the creator of modern ballet. (Photo by Guy Corbishley/Alamy Live News)