To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A so-called “Supermoon” dominates the sky while traffic rolls in the streets in Naypyitaw, Myanmar, 03 December 2017. According to the National Aeronautics and Space Administration (NASA) a series of three “Supermoons” – dubbed the “Supermoon trilogy” – will appear in the sky on 03 December 2017, on 01 January 2018 and and 31 January 2018. A “Supermoon” commonly is a full moon at its closest distance to the earth with the moon appearing larger than usual. (Photo by Hein Htet/EPA/EFE)

A general view shows sculptures made of waste material titled “Trash People” by German Artist HA Schult (unseen), on April 2, 2014 in Ariel Sharon Park, in the suburbs of Tel Aviv. Hundreds of human-size figures constructed from 20 tons of recycled material, including iron, glass, computer parts, cans and more, will dominate the sky line of Tel-Aviv city and be placed in the park. (Photo by Jack Guez/AFP Photo)

In this Sunday, March 31, 2019, file photo, Marc Marquez, of Spain, drives his motorcycle during the Moto GP race at the Termas de Rio Hondo circuit in Argentina. The reigning MotoGP champion has dominated the Circuit of the Americas from the year it opened and the Repsol Honda rider comes back right back on top of the season standings in a chase for a sixth title in seven years. (Photo by Nicolas Aguilera/AP Photo/File)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.