To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A man uses a floating pitcher to catch a fish after removing it from a net at Keenjhar Lake, near Thatta, February 22, 2015. This technique of fishing using floating pitchers is a unique and traditional one for this community, found only on Keenjhar Lake, one of the largest freshwater lakes in Pakistan, which is famous for its variety of breeding and wintering waterbirds. (Photo by Akhtar Soomro/Reuters)

A man carries floats as he walks on an algae covered beach as a truck collecting algae passes by, along the coastline in Qingdao, Shandong province, July 6, 2015. (Photo by Reuters/China Daily)

A detail of Farmers Insurance “We Came, We Saw, We Covered” float which was featured in the 128th annual Rose Parade is pictured in Pasadena, California U.S., January 3, 2017. (Photo by Mario Anzuoni/Reuters)

The Pink Floyd inflatable pig floats next to Broadcasting House to promote their new exhibition at the V&A museum, in London, Britain May 10, 2017. (Photo by Neil Hall/Reuters)

People watch a brig with scarlet sails floating on the Neva River during the Scarlet Sails festivities marking school graduation in St. Petersburg, Russia, early Saturday, June 25, 2022. (Photo by Dmitri Lovetsky/AP Photo)