To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

South Korean divers prepare to plunge through a hole in the ice of the frozen Imjin River on January 16, 2005 in Yeonchun, South Korea. (Photo by Chung Sung-Jun/Getty Images)

A winter swimmer, wearing a Santa Claus hat to celebrate the upcoming Christmas, reacts as he plays on a frozen lake at a park in Shenyang, Liaoning province, December 22, 2014. The characters on the hat read: “Shenyang Winter Swimming”. (Photo by Reuters/Stringer)

South Korea's Amry Special Warfare Command (SWC) soldiers aim their machine guns in a frozen river during a winter exercise in Pyeongchang, South Korea, Thursday, January 8, 2015. About 200 SWC soldiers participated in this routine two-week winter drill. (Photo by Ahn Young-joon/AP Photo)

A man reacts after catching a trout with his hands during an event promoting the Ice Festival on a frozen river in Hwacheon, about 20 km (12 miles) south of the demilitarized zone separating the two Koreas, January 10, 2015. The annual ice festival, which is one of the most famous and biggest festivals in South Korea, expects to see more than 1,000,000 people attend. The festival lasts for three weeks from January 10 this year. (Photo by Kim Hong-Ji/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)