A winter swimmer jumps into a pool in the frozen Songhua River during an activity for welcoming the Chinese New Year on January 30, 2022 in Harbin, Heilongjiang Province of China. (Photo by Liu Yang/VCG via Getty Images)

Martin Weitzendoerfer, diver of Frankfurt's firefighter rescue brigade, leaves a frozen lake during a rescue exercise in Frankfurt, Germany, January 24, 2017. (Photo by Kai Pfaffenbach/Reuters)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.