To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Guests enjoy a dinner at the table “Santa in the sky” lifted by a crane and elevated at 50 meters in the air and decorated to match the appearance of a “Santa Sleigh”, as part as the Christmas festivities in Brussels, Belgium, November 25, 2016. (Photo by Yves Herman/Reuters)

Customers clink their cups as they sit in Crazy Toilet Cafe in central Moscow, Russia October 30, 2015. A new Moscow cafe, opened on Friday, serves food to its guests with crockery designed to look like small baths and urinals, in toilet-themed interior with seats resembling toilets, local media reported. (Photo by Sergei Karpukhin/Reuters)