Mariam Ashraf, a teacher and “natural hair influencer”, speaks before a phone on a tripod and lights during a live-stream at her home in Egypt's capital Cairo on March 22, 2022. “Shaggy”, “messy”, “unprofessional”. Natural curls were once looked down upon in Egypt, where Western beauty standards favoured sleek, straight locks. Now, things are changing. (Photo by Khaled Desouki/AFP Photo)

Tribesmen loyal to the Houthi movement perform the Baraa dance during a gathering to show support to the movement in Sanaa, Yemen, May 19, 2016. Bara or Baraa dance is one of the several traditional outdoor dances performed by men in the country of Yemen. Bara dance literally means a dagger dance, where each dancer holds a dagger. The style of the Bara dance differs from tribe to tribe. It is performed on special occasions. (Photo by Khaled Abdullah/Reuters)

Omar Gamal, a 28-year-old pigeon keeper, stands next to his pigeon coop on his rooftop in the Egyptian capital's twin city of Giza on February 21, 2021, with the Pyramids of (R to L) Khufu (Cheops), Khafre (Chephren), and Menkaure (Menkheres) in the background. An ancient tradition handed down through the generations, the practice of domesticating pigeons stretches across borders from the banks of the Nile to north Africa and beyond, with people not only training birds for competitions, but also serving them up as a dining delicacy. (Photo by Khaled Desouki/AFP Photo)

A prong extending from a remote-controlled robot prototype approaches the mouth of a volunteer to extract a throat swab sample, as part of a self-funded project to assist physicians in running tests on suspected COVID-19 coronavirus patients in a bid to limit human exposure to disease-carriers, at a private hospital in Egypt's Nile delta city of Tanta, on March 20, 2021. (Photo by Khaled Desouki/AFP Photo)

Egrets stand on a field as an Egyptian farmer plants rice seedling in Egypt's fertile Delta in Tanta, Algharbeya governorate, 100 km from Cairo, Egypt, 22 June 2022. Egyptian Government reduced the planting of some crops that need a massive amount of irrigation water, while the government said it will reduce the rice agriculture area in Egypt, amid fear the Renaissance Dam project in Ethiopia could affect the amount of River Nile water reaching Egypt. (Photo by Khaled Elfiqi/EPA/EFE)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.