Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Members of the media touch a moving model of a Tyrannosaurus, which uses a dinosaur-type human-operated mechanical suit called “Dino-Techne” by Japanese firm On-Art, during a media preview of the Dinoa Live Exhibition / Amazing Dinosaur Art Exhibition in the Shinjuku district of Tokyo on December 10, 2020. (Photo by Philip Fong/AFP Photo)

In this March 18, 2015 photo, a boy rides a mechanical bull for children at the Texcoco Fair on the outskirts of Mexico City. In Mexico, these types of fairs date back to Spanish colonial times, and in some smaller communities they are organized around the feast days of Roman Catholic saints. (Photo by Eduardo Verdugo/AP Photo)

“Theyyam”. Preparation for the Theyyam performance in the surroundings of Kasaragod city. Theyyam is a popular ritual dance form of North Kerala, particularly in Kannur and Kasargod districts. The Theyyam represents a mythological, divine or heroic character. Make up of Theyyams is done by specialist. There are different types of face painting for which primarily and secondary colours are used. Therefore it is essential that the makeup man should have perfect knowledge of primary and secondary colour combinations. Sometimes, it takes several hours to paint each face. Photo location: Kasaragod, India. (Photo and caption by Rafal Ziejewski/National Geographic Photo Contest)