Foreign tourists join the annual Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in Silom district of Bangkok, Thailand, 13 April 2014. The three-day Songkran Festival runs from 13 to 15 April and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Narong Sangnak/EPA)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Brazil's synchronised swimmers Luisa Borges (front) and Maria Eduarda Miccuci perform during a training session at the Rio Olympic Park in Rio de Janeiro, Brazil, April 7, 2016. (Photo by Pilar Olivares/Reuters)

Talini (R), a 9-month old 160-pound polar bear cub, swims with her mother Barle at the Detroit Zoo's Artic Ring of Life exhibit August 25, 2005 in Royal Oak, Michigan. Talini's birth was the first polar bear birth at the Detroit Zoo in fifteen years. Her mother Barle was wild born and was rescued by the Detroit Zoo from a circus in Puerto Rico in 2002. (Photo by Bill Pugliano/Getty Images)

Linda Cerruti of Italy competes in the Synchronized Swimming Solo Tech preliminary round during Day Two of the 14th FINA World Championships at the Oriental Sports Center on July 17, 2011 in Shanghai, China. (Photo by Ezra Shaw/Getty Images)

A replica of an ice age lion is seen during the “Giganten Der Eizeit” exhibition opening on May 31, 2011 in St Peter-Ording, Germany. Europes biggest ice age exhibition opens on 3rd of June. (Photo by Krafft Angerer/Getty Images)

An angler fishes on the opening day of the salmon fishing season on the River Tay at Kenmore in Scotland, Britain January 16, 2017. (Photo by Russell Cheyne/Reuters)