“These photographs show the food chain in action as a hungry lion braved a river full of crocodiles to try and sink his teeth into a dead hippo. The photos were taken in the Maasi Mara nature reserve, in Kenya and show hungry lion braving a crocodile-infested river to get to an upside down hippo, which had died overnight of natural causes”. – Caters News. (Photo by Richard Chew/Caters News)

Anna Malova, Miss Russia 1998, poses on a pool table at The Campbell Apartment restaurant in Grand Central Station on November 18, 1999. She makes her motion picture debut in the movie “Above Ground”. (Photo by Richard Corkery/NY Daily News Archive via Getty Images)

Donald Trump is flanked by Playmates at a party celebrating Playboy magazine's 45th anniversary at the Life Club in New York on December 3, 1998. (Photo by Richard Corkery/NY Daily News Archive via Getty Images)

Rowdy Alexander watches from atop his horse as a hillside burns on the Northern Cheyenne Indian Reservation, Wednesday, August 11, 2021, near Lame Deer, Mont. The Richard Spring fire was threatening hundreds of homes as it burned across the reservation. (Photo by Matthew Brown/AP Photo)

Walkers marvel at a fog bow over Curbar Edge, Derbyshire in the last decade of October 2023. The phenomenon is similar to a rainbow, but because the water droplets that cause fog are so small, its colours are very weak. (Photo by Richard Bowring/Animal News Agency)

Actress Anya Taylor-Joy attends the British Vogue And Tiffany & Co. Celebrate Fashion And Film Party 2024 at Annabel's on February 19, 2024 in London, England. (Photo by Richard Young/Rex Features/Shutterstock)

A gannet grabs a fish by its beak, 2014, in Shetland, Scotland. Hundreds of gannets crash into the sea in search of food – leaving a trail of air bubbles in their wake. Richard Shucksmith, 41, on the Shetland Isles, Scotland captured the remarkable scene as he took a boat to feed the large colony of seabirds that nested on the cliffs. The photographer has taken images of the gannets every summer for the last three years as the birds gather on the cliffs to breed. (Photo by Richard Shucksmith/Barcroft media)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.