To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A woman jumps into water from the roof of Murru prison, an abandoned Soviet prison, in Rummu quarry, Estonia, during hot weather July 4, 2015. During the Soviet time, Rummu quarry was used as a mining site for Vasalemma marble and most of the workforce came from among the detainees of Murru prison. When the prison closed after 1991, pumps that once kept the quarry and the prison dry were shut down, causing water to fill the quarry. It has become an unofficial and unguarded swimming and diving spot, attracting locals and tourists. (Photo by Ints Kalnins/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Skoda caused a huge stir with its car made out of cake. The advert features an army of bakers creating a Fabia out of an array of tasty baked treats, while Julie Andrews sings about her favourite things in the background. The chassis is built from huge slabs of sponge cake. Its paintwork is marzipan. Golden Syrup lubricates the engine. And the roof is finished with sugar.