A penitent flagellates himself during a Holy Week procession on April 21, 2011 in San Vicente de la Sonsierra, Spain. The penitents called Los Picaos flagellate themselves during the Holy Week processions. (Photo by Denis Doyle/Getty Images)

Revellers chase a bull into the sea during the “Bous a la Mar” festival on July 14, 2011 in Denia, Spain. The Spanish “Bous a la Mar” or “Bulls to the Sea” festival is held in honour of the Santisima Sangre and commemorate a monk named Pedro Esteve, who, as the legend has it, saved the coastal town of Denia from a plague in 1633. The bulls chased into the sea are later brought back to land by small boats. (Photo by Jasper Juinen/Getty Images)

The space shuttle Endeavour is transported to the California Science Center in Exposition Park from Los Angeles International Airport (LAX) in Los Angeles, California. (Photo by Kevork Djansezian)

Singer Stacy “Fergie” Ferguson of the Black Eyed Peas appears with her wax figure after it was unveiled at Madame Tussauds Las Vegas at The Venetian September 22, 2011 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)

Shawn Layden, president and CEO of Sony Computer Entertainment America, addresses the audience during the Sony Playstation at E3 2015 news conference at the Los Angeles Sports Arena on Monday, June 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

Sports have the ability to transform groups of strangers into a united community. In the celebratory spirit surrounding the 2014 FIFA World Cup, Sony and the World Photography Organisation present UNITED – a contest honouring the passion of football fans around the world. Seven inspirational photographers have been selected by Sony and WPO to capture the atmosphere and celebration of the World Cup across the globe. Photo: France – French fans cheering for their team. (Photo by Anthony Lepinay)

People experience INTO SIGHT, a large-scale installation by Sony Design, where audience behaviour influences the visuals and soundscape in London on 16 September 2022. It combines Sony's Crystal LED display systems, which recently replaced green screen technology in one of the biggest developments in film production, with generative sound, see-through glass walls and mirrors. (Photo by Stephen Chung/Alamy Live News)