To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Participants sit on a cable chair as they take part in the 30th edition of the Belalp Witches Ski Race on January 14, 2012 in Belalp, Switzerland. The race is inspired by a legend dating back to the middle ages, of a witch who tormented villagers in the area until she was burnt to death. (Photo by Harold Cunningham/Getty Images)

A woman walks in the stairs of the Hotel Martinez in Cannes as the French Riviera prepares for the 2021 edition of the Cannes Film Festival which will take place next July, in France, June 3, 2021. (Photo by Eric Gaillard/Reuters)

A participant takes part in donkey racing, during the 21st edition of annual Lamu Cultural Festival, in Lamu, Kenya, Saturday December 2, 2023. (Photo by AP Photo/Stringer)

French-Argentine actress Berenice Bejo poses during a photocall for “Final Cut (Coupez !)” at the 75th edition of the Cannes Film Festival in Cannes, southern France, on May 18, 2022. (Photo by Loic Venance/AFP Photo)

Anja Rubik poses as she arrives for the screening of the film “Dolor Y Gloria (Pain and Glory)” at the 72nd edition of the Cannes Film Festival in Cannes, southern France, on May 17, 2019. (Photo by Stephane Mahe/Reuters)