To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

In this May 1, 2016 photo, a reluctant donkey is alternately pushed and pulled and enticed with carrots toward town hall in order to be dressed for the costume competition at the annual donkey festival in Otumba, Mexico state, Mexico. Otumba was an important donkey market during Spanish colonial times, standing at the crossroads of major roads leading to Mexico City, where the beasts pulled heavy loads and carried travelers. Today, however, farmers use tractors and pickup trucks, and the donkey population is in decline. (Photo by Rebecca Blackwell/AP Photo)

Chinese soldiers leave after Chinese President Xi Jinping inspected troops of People's Liberation Army (PLA) Hong Kong Garrison at the Shek Kong Barracks in Hong Kong, Friday, June 30, 2017. Xi landed in Hong Kong Thursday to mark the 20th anniversary of Beijing taking control of the former British colony, accompanied by a formidable layer of security as authorities showed little patience for pro-democracy protests. (Photo by Kin Cheung/AP Photo)

Models kiss the back of another model, with a message on her back, during the grand finale of Lotus Make-up India Fashion Week based on “Rainbow” theme, an emblem for the LGBTQ community, in New Delhi, India, Sunday, October 14, 2018. According to Fashion Design Council of India, the “Rainbow” show, wherein 40 designers showcased their creations, was a tribute to mark the historic judgement by the Supreme Court of India which struck down a colonial-era law that made homosexual acts punishable by up to 10 years in prison. (Photo by Altaf Qadri/AP Photo)