To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Competitors in action during a qualifying heat for the 12 hour Lawn Mower Endurance Race on September 24, 2011 in Billingshurst, England. First started in 1973 as a motorsport that would be accessible to as many as possible, there is little commercialism or sponsorship, no cash prizes and no modifying of engines. The trophies are donated from various sources with famous names such as Sir Stirling Moss found engraved on the plaques from previous races. (Photo by Matthew Lloyd/Getty Images)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

England’s Natasha Hunt pours champagne into the mouth of Zoe Aldcroft as she holds the trophy after England beat Canada 33-13 in the Women’s Rugby World Cup final at Twickenham in London on September 27, 2025. England became world champions on Saturday in front of 81,885 spectators at Twickenham’s Allianz Stadium, while overall 444,465 tickets were sold during the tournament. (Photo by Garry Bowden/ProSport/Rex Features/Shutterstock)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.