“Cheddar Gorge is a limestone gorge in the Mendip Hills, near the village of Cheddar in Somerset, England. The gorge is the site of the Cheddar show caves, where Britain's oldest complete human skeleton, Cheddar Man, estimated to be 9,000 years old, was found in 1903. Older remains from the Upper Late Palaeolithic era (12,000–13,000 years ago) have been found. The caves, produced by the activity of an underground river, contain stalactites and stalagmites”. – Wikipedia

Photo: A general view of Cheddar Gorge is seen on March 22, 2012 in Cheddar, England. With only a few months to go until the opening ceremony of the London 2012 Olympic games, Britain's tourist industry is hoping to benefit from the influx of athletes, officials and visitors. (Photo by Matt Cardy/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Students receive a group punishment during a military-style close-order drill class at the Qide Education Center in Beijing February 19, 2014. The Qide Education Center is a military-style boot camp which offers treatment for internet addiction. As growing numbers of young people in China immerse themselves in the cyber world, spending hours playing games online, worried parents are increasingly turning to boot camps to crush addiction. Military-style boot camps, designed to wean young people off their addiction to the internet, number as many as 250 in China alone. (Photo by Kim Kyung-Hoon/Reuters)

Director Taro Kambe directs as he watches acting with VR headset during a rehearsal for ROCKET's 3D virtual reality adult film at the company's studio in Tokyo, Japan, July 31, 2017. Japan is the world's second biggest virtual reality market after the United States and the adult entertainment industry and gaming sector are turning to VR as a new way to distribute content. (Photo by Kim Kyung-Hoon/Reuters)

This picture taken on October 20, 2016 shows students practising wushu at the Tagou martial arts school in Dengfeng. China is investing hugely in football training and has vowed to have 50 million school- age players by 2020, as the ruling Communist party eyes “football superpower” status by 2050. (Photo by Nicolas Asfouri/AFP Photo)

A ranger of Kenya Wildlife Services (KWS) tries to cover the eyes of 2.5-year-old female Southern white rhino, Elia, to calm down after being shot a tranquilizer from a helicopter during Kenya Wildlife Services (KWS) rhino ear notching exercise for identification at Meru National Park, 350 km from Nairobi, Kenya, on April 5, 2018. (Photo by Yasuyoshi Chiba/AFP Photo)

Construction workers carry bricks on their heads near the country's parliament building in Naypyitaw November 11, 2014. Yangon lost its status as Myanmar's capital in 2005, after the former military junta carved a new seat of government from a parched wilderness some 380 km (236 miles) to the north and called it Naypyitaw (“Abode of Kings”). (Photo by Damir Sagolj/Reuters)

Military officers look at an AR-10 sniper rifle at LAAD, the biggest military industry expo in Latin America in Sao Paulo, Brazil April 10, 2018. (Photo by Nacho Doce/Reuters)