A staff member of Sony Computer Entertainment tries out PlayStation 4's virtual reality headset Project Morpheus at its booth in Tokyo Game Show 2014 in Makuhari, east of Tokyo September 18, 2014. (Photo by Yuya Shino/Reuters)

A bride gets her make-up done before the start of a mass marriage ceremony in Kolkata, India, February 14, 2016. A total of 150 tribal Hindu, Muslim and Christian couples from various villages across the state took their wedding vows on Sunday during the day-long mass marriage ceremony organised by a social organisation, the organisers said. (Photo by Rupak De Chowdhuri/Reuters)

Belly dancer Nagwa Fouad sailing on the river Nile, 1972. Egypt is one of 23 countries represented at the Dubai Photo Exhibition, showing off photography that dates to the 1920s. Dubai Photo Exhibition is in various venues of Dubai’s design district from 16-19 March. (Photo by Farouk Ibrahim)

A couple stands next to a poster depicting Dutch politician Geert Wilders and Russian President Vladimir Putin kissing, at a metro station in Amsterdam April 3, 2016. (Photo by Cris Toala Olivares/Reuters)

This picture taken on February 16, 2017 in Fangshan village in China's coastal province Fujians, shows a villager performing the “eating flowers” ritual. Villagers in eastern China have a unique way of washing away the taint of evil spirits – by bathing in a shower of scorching sparks. (Photo by Johannes Eisele/AFP Photo)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

Aspiring models wait for their turn to be judged during auditions for the upcoming Lakme Fashion Week in Mumbai, India, June 30, 2016. (Photo by Shailesh Andrade/Reuters)

Williams Formula One driver Felipe Massa of Brazil crashes with his car in the first corner after the start of the German F1 Grand Prix at the Hockenheim racing circuit, July 20, 2014. (Photo by Kai Pfaffenbach/Reuters)