Revellers in fancy dress enjoy the atmosphere during the British Fancy Dress Day on November 12, 2015 in Benidorm, Spain. The British Fancy Dress Day is one of the biggest fancy dress parties in Europe and is held the day after the Benidorm fiestas in November. The tradition started over 20 years ago when Manolo from Sinatras Club offered a free drink to anyone who dress up. Nowadays around 30,000 people, mostly British Expats living in Spain and tourists visiting the Costa Blanca resorts, attends, attend the event. (Photo by David Ramos/Getty Images)

The finishing touches are made to a giant sculpture on the Hayward Gallery entitled “Urban Fox” and made from straw bales on April 18, 2011 in London, England. The sculpture features in the Southbank Centre's 60th anniversary celebration of the 1951 Festival of Britain. The celebration will feature various cultural and creative events and runs from April 22 until September 4, 2011 at London's Southbank Centre. (Photo by Oli Scarff/Getty Images)

An Indian Sikh Nihang, or warrior, performs Gatka martial arts skills during a procession at the Golden Temple in Amritsar on January 6, 2014, as part of birth anniversary celebrations of Guru Gobind Singh. The birth anniversary of Guru Gobind Singh, the tenth Sikh guru, is marked on January 6. (Photo by Narinder Nanu/AFP Photo)

Crowds look on as the super moon rises behind the Fremantle War Memorial at Monument Hill on November 14, 2016 in Fremantle, Australia. A super moon occurs when a full moon passes closes to earth than usual, with the November 14th moon expected to be closer than it has been in over 70 years. (Photo by Paul Kane/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Two three-month-old female white Bengal tiger cubs play with a zoo keeper in their enclosure at the Buenos Aires' Zoo, in Argentina, on April 17, 2014. Captive white Bengal tiger Cloe, gave birth to three cubs – two females and one male – on January 14, 2014. (Photo by Juan Mabromata/AFP Photo)

Williams Formula One driver Felipe Massa of Brazil crashes with his car in the first corner after the start of the German F1 Grand Prix at the Hockenheim racing circuit, July 20, 2014. (Photo by Kai Pfaffenbach/Reuters)

Austrian alpine skiers (LtoR) Georg Streitberger, Klaus Kroell, Max Franz, Joachim Puchner, Romed Baumann pose in the Olympic Rings on February 4, 2014 at the Mountain Olympic Village at the Rosa Khutor Alpine centre, four days prior to the start of the 2014 Sochi Winter Olympic Games. (Photo by Fabrice Coffrini/AFP Photo)