An Israeli woman scrambles through the mud and under barbed wire at the competition of the Legion Run in the Menara Cliffs area of Kiryat Shmona, in northern Israel, near the Lebanon border 14 October 2016. Hundreds of participants ran five kilometers cross country in steep terrain and then navigated various obstacle courses including steep inclines and mud holes. It is the first time this non-competitive but supportive sporting event is held in Israel. (Photo by Jim Hollander/EPA)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Following a large air raid by German bombers, local people, coming out of their air raid shelters found a bus standing on end in a large crater, in Balham, London, October 15, 1940. (Photo by AP Photo)

Finding just the right spot above the clouds at Camp 1 on Ama Dablam, Danuru Sherpa uses his iPhone to catch up with friends and family. Even at 18,500 feet (5,654 meters), climbers here can check their email and other dispatches from the world below. (Photo by Aaron Huey/National Geographic)

Three prostitutes lean out of a window in Santiago, Chile, in an attempt to entice customers inside, circa 1950. (Photo by Three Lions/Getty Images)

Then U.S. Army First Lieutenant Kirsten Griest (C) and fellow soldiers participate in combatives training during the Ranger Course on Fort Benning, Georgia, in this handout photograph taken on April 20, 2015 and obtained on August 20, 2015. When Griest and another woman completed the daunting U.S. Army Ranger school this week they helped end questions about whether women can serve as combat leaders, as the Pentagon is poised to open new roles, including elite Navy SEALs, to women in coming months. The feat by Griest and First Lieutenant Shaye Haver followed a re-evaluation of the role of women after their frontline involvement in Iraq and Afghanistan and the end of a rule barring them from combat roles in 2013. (Photo by Spc. Nikayla Shodeen/Reuters/U.S. Army)

A woman cries while sitting on a road amid the destroyed city of Natori, Miyagi Prefecture in northern Japan March 13, 2011, after a massive earthquake and tsunami. Five years on from the tsunami that triggered meltdowns at Japan's Fukushima nuclear plant, the page is anything but turned. A magnitude 9 earthquake and towering tsunami on March 11, 2011 killed nearly 16,000 people along Japan's northeastern coast and left more than 2,500 missing. The 10-metre (33-foot) tsunami swept away everything in its path, including houses, ships, cars and farm buildings. (Photo by Asahi Shimbun/Reuters)

Young Korean women wearing hanbok (Korean traditional dress) walk inside Gyeongbok Palace on March 27, 2016 in Seoul, South Korea. There has been a trend in recent years for the young Koreans to wear the traditional Korean dress, Hanbok. Wearing the traditional dress, they will walk around downtown Seoul on weekends taking selfies, and share their memories with friends on social media, and also to promote their traditional dress to foreign visitors. (Photo by Jean Chung/Getty Images)