The Olaf balloon glides over Central Park West during the Macy's Thanksgiving Day Parade in New York, Thursday, November 23, 2017. The Macy's Thanksgiving Day parade is the largest parade in the world and has been held since 1924. (Photo by Craig Ruttle/AP Photo)

Participants take part in the annual New Year' s Day Parade in central London, United Kingdom on January 1, 2018. Reports state that 8,000 performers representing the London boroughs and countries from across the globe are parading along the streets of London's West End on New Year’s Day. (Photo by Tolga Akmen/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Lava flows from an eruption of a volcano on the Reykjanes Peninsula in Iceland on March 28, 2021. A week on, big crowds of Sunday hikers flocked to the Fagradalsfjall area to see up close Iceland's latest volcano eruption, as the gentle lava flow allowed people to get close to he eruption some 40 km west of Iceland's capital Reykjavik. (Photo by Halldor Kolbeins/AFP Photo)

Protesters wearing inflatable breasts stand outside Facebook's headquarters in central London on Wednesday September 1, 2021, to complain about the social media giant's images algorithm. The aim of the event is for all medical tattoo artists and breast cancer survivors to be able to freely post images without the pictures being removed and the accounts blocked. (Photo by Ian West/PA Images via Getty Images)

Switzerland's forward #19 Eseosa Aigbogun (L) fights for the ball with Philippines' defender #16 Sofia Harrison (R) and Philippines' forward #21 Katrina Guillou during the Australia and New Zealand 2023 Women's World Cup Group A football match between the Philippines and Switzerland at Dunedin Stadium in Dunedin on July 21, 2023. (Photo by Sanka Vidanagama/AFP Photo)

Taylor Swift fans wait for the doors of Nilton Santos Olympic stadium to open for her Eras Tour concert amid a heat wave in Rio de Janeiro, Brazil, Saturday, November 18, 2023. A 23-year-old Taylor Swift fan died at the singer's Eras Tour concert in Rio de Janeiro Friday night, according to a statement from the show's organizers in Brazil. (Photo by Silvia Izquierdo/AP Photo)

Visitors take pictures inside Kuala Lumpur Tower's “Sky Box”, one of the city's touristic attractions, in Kuala Lumpur, Malaysia, 05 January 2024. Malaysian Tourism Minister Tiong King Sing recently said that the tourism industry “is not just an engine for economic growth but also a bridge for cultural exchange and international friendship”. (Photo by Fazry Ismail/EPA/EFE)