Hino Team Sugawara's Teruhito Sugawara with Hirokazu Somemiya and Yuji Mochizuki in action during stage 10 of the Dakar Rally in Saudi Arabia on January 15, 2025. (Photo by Hamad I Mohammed/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Electric cars sit charging in a parking garage at the University of California, Irvine January 26, 2015. “The Irvine Smart Grid Demonstration”, a $79 million project funded half by federal stimulus money and half by Edison and partners like UC Irvine, was launched in 2010. The $12 billion utility's research team Southern California Edison is testing everything from charging electronic vehicles via cell phone to devices that smooth out the power created by rooftop solar panels. Those are some of the roughly 60 projects in the works at Edison's Advanced Technology division. It has a small $19 million annual budget, but its influence far exceeds that. (Photo by Lucy Nicholson/Reuters)

Ana Ivanovic of Serbia plays a backhand return to Maria Sharapova of Russia during their women's singles final match at the Brisbane International tennis tournament in Brisbane, January 10, 2015. (Photo by Jason Reed/Reuters)

An Indian Sikh devotee takes a dip in the holy sarover (water tank) at the Golden Temple on the eve of “Ghallughara Diwas”, the 29th Anniversary of Operation Bluestar, in Amritsar on June 5, 2013. The 1984 assault on the Golden Temple complex by the Indian army was conducted in an attempt to arrest separatists Sikh leader Sant Jarnail Singh Bhindranwale and his militant followers who had initiated a movement for a separate Sikh state. (Photo by Narinder Nanu/AFP Photo)

Participants, one of them loosing balance, jump in a sack race at a shopping center in Paris to win a 500 euros voucher (537 USD), on the first day of the winter sales in Paris, France, Wednesday, January 6 , 2016. The five-week 2016 winter sales start everywhere across France on Wednesday Jan. 6 and end on Feb. 16. (Photo by Francois Mori/AP Photo)

Galapagos – Rocking the Cradle: Four major ocean currents converge along the Galapagos archipelago, creating the conditions for an extraordinary diversity of animal life, April 25, 2016. The islands are home to at least 7,000 flora and fauna species, of which 97 percent of the reptiles, 80 percent of the land birds, 50 percent of the insects and 30 percent of the plants are endemic. (Photo by Thomas P. Peschak for National Geographic/World Press Photo)

Children guarded by Hungarian police play on the ground after being detained along with other migrants who illegally crossed from Serbia to Hungary near the village of Asotthalom, Hungary, September 16, 2015. (Photo by Dado Ruvic/Reuters)