It's often said that pets and their owners can start to look alike, but these adorable photographs take the old mantra to a new extreme. They are the work of Svetlana Valyiskaya (27), from St Petersburg, who snaps pets in everyday poses in her spare time from her job as a commercial photographer. The vibrant costumes and scenes, which Svetlana designs herself, have made the photos a hit in her native Russia – and it's not hard to see why. She said: “I really love animals, they are loyal, faithful and true and always interesting to work with – plus they never criticise the photographs afterwards”. (Photo by Svetlana Valyiskaya/Mercury)

Photographer and animal lover Chris Keeney shows how to use a PetCam with your own pet and offers expert technical know-how and inspiring creative suggestions to get you started. This is Coulee, a border collie/golden retriver mix from Lethbridge, Alberta, Canada. (Photo by Chris Keeney/Princeton Architectural Press)

The Just For Men World Beard and Moustache Championships crowned 18 title winners, highlighting the best and boldest examples of facial hair from across the globe on Saturday, October 25th, 2014 in Portland, OR. (Photo by Craig Mitchelldyer/AP Images for Just for Men)

Virgin Galactic's new spaceship N202VG (bottom L) is seen behind the WhiteKnightTwo carrier aircraft mothership (front), which landed safely after splitting from SpaceShipTwo, in a hangar at Mojave Air and Space Port in Mojave, California, November 4, 2014. (Photo by Lucy Nicholson/Reuters)

A cat is examined by the jury during the first day of the Super Cat Show 2014, on November 8, 2014 in Rome, Italy. The Super Cat Show 2014, which takes place on the 8th and 9th of November, involves the participation of 800 cats of different breeds from all over the world. (Photo by Giorgio Cosulich/Getty Images)

Costumed competitors run during the Marathon International du Beaujolais race near in the gardens at the castle of Pizay, November 22, 2014. Its 10th edition gathered more than 10,000 runners from 60 countries making their way on small roads, around and through the castles and vineyards, in the Beaujolais region. (Photo by Robert Pratta/Reuters)

A round circle of smoke coming from the mouth of the Etna volcano is seen in the sky during an eruption on the southern Italian island of Sicily April 11, 2013. Mount Etna is Europe's tallest and most active volcano. (Photo by Antonio Parrinello/Reuters)