A team from Woody's Ice Cream shop wrangle a large inflatable dinosaur down the street during the Independence Day Parade in Fairfax, Virginia July 4, 2015. Americans marched in star-spangled parades, ran relay races, gathered for fireworks shows and crowned a new world hot dog eating champion as they celebrated Independence Day in traditional style on Saturday. (Photo by Jonathan Ernst/Reuters)

A general view of the sunrise over Hawes, Wensleydale, UK on November 24, 2014. (Photo by Neil Squires/PA Wire)

An image of a Fennec fox painted on a tree hole by Wang Yue is seen in Shijiazhuang, on March 13, 2013. Wang Yue, a senior at Dalian Industry University, uses her paintbrush to turn ugly tree holes into lovely views in Shijiazhuang, capital city of Hebei Province, China. Wang and her companions call the tree-hole paintings “meitu”, which means “beautiful journey”. The paintings on the trees have brightened the city during the dull, grey winter. (Photo by Pillar Lee/Reuters)

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Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Military officers look at an AR-10 sniper rifle at LAAD, the biggest military industry expo in Latin America in Sao Paulo, Brazil April 10, 2018. (Photo by Nacho Doce/Reuters)

Judges watch athletes during the women's individual compact NH 5km competition at the Nordic Combined World Cup in Ramsau, Austria, Saturday, December 16, 2023. (Photo by Matthias Schrader/AP Photo)

Flamengo soccer fans cheer a goal scored by Gabriel against Argentina's River Plate in the Copa Libertadores final match, broadcast on a giant screen at a watch party at the Macarena Stadium, in Rio de Janeiro, Brazil, Saturday, November 23, 2019. The first single-match final will be played in front of more than 65,000 fans at Lima’s Monumental Stadium. The match was originally scheduled for Santiago’s National Stadium, but it was moved because of street protests in Chile. (Photo by Silvia Izquierdo/AP Photo)

Paragliders fly towards the landing area of the “Acro Show” above Lake Geneva in Villeneuve, Switzerland on Sunday, August 26, 2018. (Photo by Valentin Flauraud/Keystone via AP Photo)