Winston Leonard Spencer Churchill (1874–1965), British Statesman and Prime Minister inspecting the boys from a training ship. (Photo by Hulton Archive/Getty Images). 1912

An Alitalia plane approaches to land as starlings fly at Fiumicino international airport in Rome October 14, 2013. Italy will have to notify a planned government-led 500-million-euro bailout of near-bankrupt airline Alitalia to EU regulators who will then assess whether the measure complies with EU state aid rules, the European Commission said on Monday. (Photo by Max Rossi /Reuters)

Fighters Holly “The Lotus” Mei (L) and Teri “Feisty Fists” London train for the upcoming 'Lingerie Fighting Championships 22: Costume Brawl I' at DXG Self Defense on October 25, 2016 in Las Vegas, Nevada. The event is scheduled to feature eight bouts at 4 Bears Casino & Lodge on October 29, 2016 in New Town, North Dakota. (Photo by Ethan Miller/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Mud-covered tourists pretend to be trapped inside a mud prison at the Daecheon Beach Mud Plaza in the city of Boryeong on South Korea's west coast, July 17, as they take part in the Boryeong Mud Festival, which opened that day and runs through July 26. Boryeong mud is rich in natural mineral component and is considered to prevent skin aging. (Photo by EPA/Yonhap)

A man stands beside the Philippine flag as colorful umbrellas adorn a village hall in suburban San Juan, east of Manila, Philippines, on June 27, 2013. (Photo by Aaron Favila/Associated Press)

A girl jumps over a campfire while celebrating Ivan Kupala Night, a traditional Slavic holiday not far from Kiev on July 6, 2013. During the celebration, originating in pagan times, people plait wreaths, jump over fires, and swim naked. (Photo by Sergei Supinsky/AFP Photo)

Actress Brittany Snow takes a selfie with a fan at The 2015 MTV Movie Awards at Nokia Theatre L.A. Live on April 12, 2015 in Los Angeles, California. (Photo by Jason Merritt/Getty Images)