Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Harper’s Bazaar August 007 “The Simpsons go to Paris with Linda Evangelista” “Models”: The Simpsons, Linda Evangelista, and various designers with Illustrations by Julius Preite. Marge lets down her hair for Versace. Lisa gives up her pearls for Alber Elbaz. Homer dresses as Karl Lagerfeld. Selma & Patty in Viktor & Rolf. Maggie rides around in Jean Paul Gaultier’s Birkin Bag. Quite possibly the most incredible fashion spread i’ve seen (ok maybe tied with the Marie Antoinette Vogue spread?). To see the spread, see the pics below, and for some great animated versus reality pics of the dresses and designers.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Twenty-one years after Kate Moss’s Calvin Klein debut, her little sister Lottie, 16, has made hers. Earlier this year, Lottie was signed to Moss’s agency, Storm Models. She then made her modelling debut in January, starring in her first fashion shoot for glossy magazine Dazed & Confused, followed by other appearances in Teen Vogue. Now, she’s back as the face and body of Calvin Klein Jeans x mytheresa.com The Re-Issue Project, an exclusive capsule collection of limited iconic denim pieces, which will only be sold on online retailer Mytheresa from 15 July. (Photo by Michael Avedon)