A woman with a Hello Kitty tattoo waits in line to attend the Hello Kitty Con, the first-ever Hello Kitty fan convention, held at the Geffen Contemporary at MOCA Thursday, October 30, 2014, in Los Angeles. The convention was held to honor the character's 40th birthday. (Photo by Jae C. Hong/AP Photo)

A woman views the painting “Alegory of Love” by Marc Dennis at the “Hello! Exploring the Supercute World of Hello Kitty” museum exhibit in honor of Hello Kitty's 40th anniversary, at the Japanese American National Museum in Los Angeles, California October 10, 2014. (Photo by Lucy Nicholson/Reuters)

Children play inside China's first official Hello Kitty restaurant in Shanghai, China, April 9, 2016. Mainland China's first official Hello Kitty-themed restaurant has opened its doors to customers in Shanghai, serving a variety of food with the famed kitten character’s designs. Hello Kitty Bistro Bianco comes after the opening of Hong Kong's official Hello Kitty restaurant last year and the Hello Kitty theme park in Zhejiang province. (Photo by Aly Song/Reuters)

Revelers celebrate during fireworks marking the start of the New Year on Copacabana beach on January 1, 2017 in Rio de Janeiro, Brazil. Brazilian revelers traditionally dress in white to honor the New Year's holiday along with the Brazilian Goddess of the Sea- Iemanja. (Photo by Mario Tama/Getty Images)

A decorated dish of rice with spinach sauce and egg white is seen at a Hello Kitty-themed Chinese restaurant in Hong Kong, China May 21, 2015. The world's first Chinese-style restaurant dedicated to the Japanese cartoon has been packed out daily despite not officially opening until June 1, 2015. The eatery features some 37 dishes such as dim sum and fried rice, often served in the shape of the girl-cat. (Photo by Bobby Yip/Reuters)

A performer dressed as a Hello Kitty poses inside a Hello Kitty-themed Taroko Express train in Taipei, Taiwan March 21, 2016. Lucky fans of Hello Kitty were among the first to ride a train themed after the iconic fictional character on its inaugural run in Taiwan on Monday. The Hello Kitty-themed Taroko Express train, the first in Taiwan, set off from the Shulin train station and will travel to Taitung on the east coast route. The Taiwan Railway Administration, which will introduce Hello Kitty merchandise, said it plans to adds more themed trains to its fleet. (Photo by Tyrone Siu/Reuters)

Cheerleaders wait to perform before the New Year's Day parade in London, Britain January 1, 2017. (Photo by Neil Hall/Reuters)

Attendants arrive at an inauguration ceremony of a Hello Kitty amusement park in Anji, Zhejiang province November 28, 2014. With an investment of $325 million, Hello Kitty Park will be China's first large scale amusement park scheduled to open to the public on New Year's day. According to state media, there are nearly 60 theme parks being built across China at the moment. (Photo by Carlos Barria/Reuters)