Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

A man pours wine into the hands of a women as they sit in a hot bath with coloured water representing wine at the Hakone Kowaki-en Yunessun spa resort during an event marking Beaujolais Nouveau Day in Hakone west of Tokyo, November 19, 2015. (Photo by Thomas Peter/Reuters)

A patient buried in the hot sand looks out from under a shade that protects his face from the sun in Siwa, Egypt, August 12, 2015. In the searing heat of summer in western Egypt, at the hottest time of the day, sufferers of rheumatism, joint pain, infertility or impotence lie buried neck-deep in the sand of Siwa near Dakrour Mountain. Locals say taking a sand bath is a natural therapy with powers to cure many medical conditions. (Photo by Asmaa Waguih/Reuters)

Artist Will Ryman poses for photographs next to his installation entitled “The Bed” at the Saatchi Gallery in Chelsea on January 7, 2008 in London, England. (Photo by Chris Jackson/Getty Images)

A woman jumps into water from the roof of Murru prison, an abandoned Soviet prison, in Rummu quarry, Estonia, during hot weather July 4, 2015. During the Soviet time, Rummu quarry was used as a mining site for Vasalemma marble and most of the workforce came from among the detainees of Murru prison. When the prison closed after 1991, pumps that once kept the quarry and the prison dry were shut down, causing water to fill the quarry. It has become an unofficial and unguarded swimming and diving spot, attracting locals and tourists. (Photo by Ints Kalnins/Reuters)

An inmate (L) tends to a fellow prisoner while performing ear candling during an alternative therapy session as part of the ACUDA programme, at a complex of ten prisons in Porto Velho, Rondonia State, Brazil, August 27, 2015. Ear candling, which involves inserting a hollow cone-shaped device into the ear canal and lighting the exposed end, is believed by practitioners to draw out earwax. According to ACUDA the therapy is beneficial for the inmates' emotional health. (Photo by Nacho Doce/Reuters)

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

People wait in beds during the The World's Biggest Breakfast in Bed Guinness World Record Attempt at Martin Place on March 2, 2012 in Sydney, Australia. 289 Australians join forces to create history as Martin Place is transformed into a giant bedroom. All participants was enjoy a substantial breakfast served in bed by celebrity chef “Fast” Ed Halmagyi and a free goodie bag valued at over $100. (Photo by Ryan Pierse/Getty Images)