Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Super Mario finds himself in his original pixelated form in these playful Matt McManis Skittles illustrations. Depicting the overalls-wearing Italian video game character and Pac-Man, these delectable candy designs culminate as a merging of the gamer, the glutton and the creative.

An animatronic dragon performs during the launch of How To Train Your Dragon Arena Spectacular at a Dreamworks and Global Creatures media call on August 8, 2011 in Melbourne, Australia. (Photo by Quinn Rooney/Getty Images)